GDPR regulations also state that proper context must be provided to the customer around how cookies are used on your site and how it’s being used on them as a user. Knowing that, new visitors that reside in the EU need to be given a choice on whether they want to accept or decline cookies being dropped on them. In addition, contacts should be able to change their mind about their cookie settings at any point after they’ve initially made a decision.
To help our customers prepare for being GDPR compliant with cookie consent, Sugar Market, formerly known as Salesfusion, has added functionality into Page Builder to allow giving consent an easy process for users visiting your landing pages.
When building a page in Page Builder, you can now indicate whether you want a particular page to allow cookie consent or not. Allowing cookie consent means that you’ll be able to prompt new visitors to your page to either accept or reject cookies. In order to enable this setting:
- Navigate to your Page Settings in the Page Builder designer and locate the cookie consent checkbox.
- Find and enable the cookie consent setting in the modal, then save your settings.
- After enabling cookie consent and publishing your page, a new visitor to your page should see a banner appear with messaging about how cookies are used on Sugar Market landing pages as well as two options a user can take: Accept or Decline
The following two scenarios will happen depending on the user’s cookie choice:
- If they Accept, cookies will be dropped and things will operate as they normally woul
- If they Decline, the cookie will not be placed on the user and their engagement with your site will not be tracked
As stated in GDPR regulations, users must be able to change their cookie settings at any point. Meaning if they initially accepted cookies, but then later decide to reject cookies, they need to be able to make that change easily.
We made it easy for your page visitors to be able to make that decision with our Cookie Preferences Menu! After they make a decision from the banner, the menu will appear on the page that they can expand to see their current cookie setting.
By clicking on that menu, it will automatically expand to show their current cookie setting. They’ll be able to change their cookie setting within this menu by selecting either the Accept or Reject button.
Similar to double opt-in, GDPR requires that you have proper storage of consent for cookies for proper traceability and auditing purposes. We store the date and time of consent whenever a visitor accepts cookies on a Sugar Market hosted landing page – and if they submit a form, we store the contact information as well – so that you can get access to it upon request.
Our team is prepared to take any inbound requests for cookie consent in case you need to provide proof of cookie consent of a user. Upon requesting this information, we will pull the data and provide you the information that we collect on our end to help you with keeping records of your consent.
We are also working towards making this easier for you to pull the data on your end, which we hope to release in a later iteration.
A Note about our Web Tracking Script