Web Tracker

    The Web Tracker gives users real time information on people that are visiting the web site. Users can see the activity of the visitor and the pages that they are viewing.

    You can see the following key pieces of information in Sugar Market, formerly known as Salesfusion:

    • Web ID: The web ID will be explained in more detail below
    • The Company/Organization name that is visiting the web site.
    • The email address of the user if known.
    • When the session started.
    • The keywords that were used to find the web site.
    • Source of the Web Visit. (Organic, Email, Paid Search, etc.)
    • The City they are visiting from.
    • The Region they are visiting from.
    • The Country they are visiting from.
    web tracker

    Filters

    You have the ability to filter your results when searching web activity a few different ways. Click on “Filter” to do so. You will have a pop up window where you can enter Filter details.

    tracker filter popup

    The Filter Details tab at the top of the page allows you to see the filters at a glance..  You will see the filters applied to the Start/End Datetime, Category, Geos by Country/State, View Unknowns, Admin Views and Auto Refresh.  This allows you to confirm that your filter is working.

    Finally, you can also filter web activity by clicking on the individual filters under the headings.  Enter the term you want to filter, click on the filter icon and select the parameter (i.e. contains) to be applied to the term.  This will render your results.

    Web Tracker Actions

    From the drop-down menu on each entry, you can complete several actions.

    tracker actions

    Open Account

    By clicking on this link, you can jump into the Account record within Sugar Market. 

    Open Contact

    If the Web Activity shows a known person (they have an email address), then you can jump to the Contact card in Sugar Market. 

    Quick Account

    By clicking on this link, you can open up a pop up window with a quick view of the Account information without leaving the Tracker page.

    Quick Contact

    By clicking on this link, you can open up a pop up window with a quick view of the Contact information without leaving the Tracker page.

    Show Detail

    This will open a pop up window with a detailed section of all the web activity for the given session.  Here you can see things from the ISP, IP address, location information, operating system, referrer, actual query string, and much more. There is a lot of interesting info on this screen.

    Email Activity

    You have the ability to turn any web activity into an alert and have it emailed to someone. Once you select Email Activity from the menu, a pop up window appears. Enter the Subject line that the recipient will see.  You can also choose to “cc” yourself on the email.  You can enter a message (optional) and then enter the email address(es) that the alert will go to.  Once all the information has been entered, click Forward Web Activity.

    Page Details

    Similar to “Show Detail”. This will list only the page visit information for that session, and not all the extra things like operating system or web browser. 

    Here you will see Interaction Date, Title, Hostname, Path, Parameters, Duration and Protocol.

    • Interaction Date: When the user was on the page
    • Title: The title of the page
    • Hostname:  The host domain
    • Path:  The specific path to the page (this is the part that comes after the host name)
    • Parameters:  Information from the query string
    • Duration: If you see zeros for the duration this is because the web session is still active.  After the user’s web session is over, then the times will be filled in with actual values in seconds.  If a person only touches a single page, then the duration will default to 180 seconds.  For the last page that someone touches, it will default to 60 seconds.

    Identify

    Here you will be able to see the Web Activity ID, Organization Name, ISP, IP Address and enter a New Organization Name, if you’d like.  If you choose to create a new organization, enter the name and click Create.

    Tag User

    This feature allows you to identify the user that has visited your site.  So, let’s say that you are on the phone with a prospect.  You ask them to go to certain pages of your website and see them come up in the Web Tracker, so you know that it is them. Selecting the “Tag User” option will open up the Tag User pop up window.  Enter the user’s email address and click Tag User. Now, the user has been tagged and will be identified on future web hits.

    in Scoring

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